Resume

March 2020 to Present

Digital, Strategy, Marketing & Business Development Consultant

leverage my expertise in digital strategy, product development, and global markets to guide companies of all sizes towards revenue growth, empowering them to navigate and thrive in multicultural environments through innovative digital transformations.

2016 to 2020

Global Head of Digital

Led a team of 70 across the US, APAC, and EMEA, driving transformative digital initiatives encompassing e-commerce, digital marketing, UX, product development, and engineering. Through strategic restructuring, agile methodologies, and user-centric approaches, I achieved 400% growth in digital business and an 80% increase in social media presence, propelling the company's flagship OTT and SVOD digital subscription business to new heights of success

2014 to 2016

Global Head of Digital Marketing

Managed and oversaw all social media marketing and community management efforts for numerous platforms, including 22 Facebook pages, 20 YouTube channels, 15 Twitter accounts, 30 websites, and eight apps. Implementing innovative strategies, I achieved substantial growth, transforming the company's digital acquisition practices, and driving a 350% increase in ROI for advertising, digital, social, and influencer marketing within one year, targeting diverse multicultural segments with culturally aware content strategies and community engagement programs

2013 to 2014

Director of Digital, Marketing & Design

Led a talented team of 25+ employees, taking full P&L responsibilities and driving various aspects of digital product development. From market research to creative direction, email marketing, SEO, display and search advertising, affiliate marketing, and influencer marketing, I orchestrated cohesive strategies that resulted in an impressive 350% increase in ROI for advertising, digital, social, and influencer marketing within one year. With a strong focus on multicultural segments, I successfully crafted purpose-driven personal brands for fashion, fitness, and art influencers, maximizing their outreach and impact in the target markets.

2009 to 2012

Director of DIgital / VP of Digital

Played a dual role, first as the Director of Digital, contributing to the successful deployment and management of digital strategies and advertising campaigns for a diverse portfolio of clients in the entertainment, media, and fashion industries. Subsequently, as the VP of Digital, I took charge of developing and executing digital strategies for renowned brands like ZARA, Stradivarius, and Unilever/Revlon, achieving significant growth in online revenue and generating millions in revenue through strategic marketing, advertising, and engagement initiatives across multicultural markets in APAC and Eastern Europe.

2006 to 2009

Director of Digital

Served as the Director of Digital, spearheading the design, deployment, and management of innovative digital strategies, social, interactive, and advertising campaigns for an extensive roster of clients in the entertainment, media, and fashion sectors. I collaborated with top brands such as NFL, TBS, Ubisoft, GAP, Guess, Revlon, and Sephora, among others, to drive impactful digital initiatives and elevate their online presence, leveraging my expertise in multicultural markets and understanding of diverse consumer segments to deliver exceptional results.

2001 to 2005

Digital Sr. Manager

Held the role of Digital Sr. Manager, where I oversaw all aspects of web and social presence for the company, its shows, and talent portfolio. I managed technical infrastructure and development, software management, UI/UX, project management, QA, and deployment. Additionally, I led comprehensive digital marketing efforts, including community and social media management, data and analytics, email marketing, SEO/SEM, paid advertising, affiliate marketing, customer acquisition, user journey and onboarding, content strategy, and engagement, drawing on my expertise in multicultural markets to drive targeted and culturally aware campaigns for this diverse audience base..

Business Administration, Management and Operations

Master of Science - MS, Computer Science

Bachelor of Science - BS, Computer Science